Kaye Sparks - Vice President of HelmsBriscoe ResourceOne
Kaye Sparks joined HelmsBriscoe ResourceOne as Vice President in 2001. Based out of Dallas, Texas, she is responsible for the day-to-day operations of HelmsBriscoe ResourceOne’s full meeting management division. Kaye’s role includes leadership of the HBR1 team, strategic development, execution of sales and marketing strategies, new business development, relationship building with internal and external clients, solidifying brand identity, and managing HBR1’s Preferred Vendor program.
Kaye attended the University of Houston Victoria and Texas Tech University. With more than 33 years of experience, Kaye worked as the Director of Global Events for Nortel Networks prior to joining HBR1. Kaye and her team manage events ranging from 100 to 5,000 attendees, including sales conferences, association conferences, product launches, incentive trips, hospitality events, tradeshows and road shows. Kaye also has experience managing prestigious events all over the globe, including the Palm Springs International Film Festival, Master’s golf tournaments, PGA golf tournaments, US Open, Olympics, Super Bowl, Indy 500 and Formula One.