Executive & Senior Leadership Team
HelmsBriscoe was founded in Scottsdale, AZ in 1992 by Roger Helms. Since then, the company has grown to more than 1,200 Associates worldwide, with an Executive and Senior Leadership team that represents some of the most experienced professionals in the industry.
Roger Helms – Founder & CEO
Roger Helms serves as Founder and CEO of HelmsBriscoe. In 1992, he had an “aha” moment when he realized how much clients could benefit from the industry knowledge that he and others like him had gained over the years to help them find the right meeting venues with the best possible contracts and rates.
He seized this moment to create HelmsBriscoe and, since its inception, Roger has spent each day driving the organization’s vision and culture. He continually strives to ensure the company remains the undisputed global leader in meeting procurement by attracting the highest quality people, developing innovative solutions, and delivering world-class client services. Roger has been named on multiple occasions to Business Travel News’ list of the 25 Most Influential Executives of the Business Travel Industry.
Bill Briscoe – Chief Industry Relations Officer
Bill Briscoe joined Roger Helms in 1992. His responsibilities involve direct interaction with both HelmsBriscoe Regional Vice Presidents and associates on a daily basis. Bill is very involved with the operation of each of the HelmsBriscoe’s offices. After graduating from Ohio State University in the mid 70’s, Bill moved to the West Coast of Florida and started a career in hotel sales. He began his career at The Colony Beach & Tennis Resort in Sarasota, Florida as a Sales Manager, later promoted to Sales Director.
Bill began his tenure with The Registry Hotel Corporation as the Director of Sales & Marketing at The Don CeSar Beach Resort on St. Petersburg Beach. He then became the Vice President of Sales & Marketing for all of Registry’s six Florida properties. His final position with Registry was as the Vice President of Sales & Marketing for that company’s flagship property, The Registry Resort, Naples.
Greg Malark – Chief Operating Officer
Greg is responsible for the day to day operations of the HelmsBriscoe Corporate Team. This includes the financial, information technology and associate development infrastructure. His primary role is to develop tools and programs that provide associates greater opportunity to achieve their business objectives. He is also charged with facilitating the strategic planning process for the company as well as serves as President of Resource One, HelmsBriscoe’s meeting management subsidiary.
Greg’s career includes a variety of leadership positions in the hospitality and related industries. Prior to joining HelmsBriscoe he was a partner in the consulting firm Delta Squared. Delta Squared specialized in the development of strategic initiatives for variety of established as well as start-up clients. Greg has also held positions in a number of hospitality companies, including Senior Vice President of Sales, Marketing and Reservations, for Promus Hotel corporation- Owner of the Embassy Suite, Homewood, Hampton, DoubleTree, and Red Lion Brands.
Peter Shelly – Executive Vice President
Since joining HelmsBriscoe in 1995, Peter’s primary responsibility has been seeking new business opportunities and developing strategic partnerships that fuel the company’s expansion.
During his extensive hotel career, Peter has served as Executive Vice President of Marketing for Travel Resources/Sterling Hotel Group, based in Dallas, TX. He also was Vice President of Sales for Radisson Hotels International based in Minneapolis, MN where he directed the worldwide sales network for 225 properties. Peter’s experience in various sales and marketing positions include Four Seasons Hotels, The Registry Hotel Corporation and Canadian Pacific Hotels and Resorts.
Gary White – Executive Vice President
Gary is responsible for strategic planning, strategizing with the RVP’s, new business development, recruiting new Associates, and providing training & support for all established HB Associates. He is involved in the development of new tools and resources, and works to strengthen HB’s commitment to client satisfaction and retention. Gary spends an extraordinary amount of time traveling throughout the country interacting with HB Associates, Clients, and Industry Leaders.
After graduating from the University of Oklahoma, Gary began his career with Hyatt Hotels and Resorts on-property in Texas, followed by a move to New Orleans, LA. Hilton Hotels Corp. recruited him in 1988 where he served in their Chicago, New York and Los Angeles Worldwide Sales Offices. In 1994 Gary was named Director of Worldwide Sales for Hilton & responsible for leading all worldwide sales offices within the U.S. He joined the HB Team in February of 1998. Though Gary is a member of the Corporate Team in Scottsdale, he resides in Los Angeles, CA.
Richard Harper – Executive Vice President
Richard joined HelmsBriscoe’s executive committee in 2012 with a primary role in supporting the company’s sales strategy and advancing their presence in the meetings industry. Richard’s responsibilities include representing the global brand across all market segments and ensuring HB’s offerings to their Clients are best in class. His focus also includes determining the appropriate sales training and continuing education for HB Associates while helping them effectively engage with all Clients in all capacities.
A hospitality industry veteran with more than 30 years of experience, Richard has worked in food and beverage, guest services, catering, and convention services and sales. In addition to serving on the Board of the United States Travel Association, Richard is a member of a variety of industry organizations including Meetings Professionals International, the Professional Convention Management Association, the Society of Incentive Travel Executives, the American Society for Association Executives, the Meetings Mean Business Coalition, the Dallas CVB Advisory Board, the DMAI Advisory Board and is a CIC/APEX work group member on pirate housing. Richard has been recognized in the industry with several accolades; in 2012, 2011 and 2006 he was named one of the “Top 25 Most Influential People in the Meetings Industry” by Successful Meetings, in 2006 was recognized as one of the “100 Most Influential People in the Tradeshow Business” by Tradeshow Week, and in 2004 was named one of the “Top 25 Extraordinary Minds in Sales and Marketing” by the Hospitality Sales and Marketing Association International (HSMAI). Prior to joining HelmsBriscoe Richard held numerous leadership positions, most recently as the Executive Vice President of Sales and Marketing for MGM Resorts International.
Dave Chapman – Senior Vice President
Dave is responsible for providing strategic direction and support of key market initiatives for HelmsBriscoe Associates, Clients and Partners. This includes responsibility for HelmsBriscoe’s operations outside of North America, key vertical markets globally as well as facilitating HelmsBriscoe’s Strategic Meetings Management (SMM) platform.
Dave’s career, prior to joining HelmsBriscoe, was primarily within the consumer brands industry. Throughout his career he has held a variety of leadership positions within General Mills and Schwans Consumer Brands in several different parts of the United States, including Minnesota, Tennessee, Colorado, Utah and Arizona.
Mark Phillips – Vice President, Operations
Mark Phillips joined HelmsBriscoe as Vice President, Operations in 2013. Based out of Philadelphia, PA, Mark’s primary role is to develop global processes and procedures to support Associate development in areas such as training, technology, and sold account implementation. Mark is also involved in developing procurement solutions for HelmsBriscoe Clients.
Prior to joining HelmsBriscoe, Mark worked with HB Cruises and HelmsBriscoe’s Cruise Partner, Landry & Kling, as their Chief Operating Officer. Before joining L&K, Mark held several leadership roles in the industry, including leading the international division of StarCite as Managing Director. Mark brings a multitude of diverse skills and experiences to HB, including marketing expertise, management of strategic partnerships, vast industry contacts and relationships, as well as knowledge of five languages.
Danielle Boyles – Vice President
Danielle Boyles joined HelmsBriscoe in 2011 and provides strategic direction, leadership, growth initiatives, support, recruiting efforts and overall responsibility for the HelmsBriscoe brand in the Western Region. She is instrumental in aiding Associates in growing and servicing their individual Client portfolios and ensures they receive support from all levels within HelmsBriscoe. Danielle also oversees the HelmsBriscoe Destination Partnerships Program and is based out of the HelmsBriscoe Corporate Offices in Scottsdale, AZ. She acts as an ambassador between Destination Partners (Destination Marketing offices) and the HB Associates by assisting Associates who require destination based assistance for their Clients.
Danielle joined HelmsBriscoe with more than 16 years of hotel experience, primarily and most recently with Fairmont Hotels & Resorts. She has a long history with HelmsBriscoe holding previous positions as Fairmont’s National Sales Representative for HelmsBriscoe where she was awarded with the HB Hotel Sales Person of the Year award in 2008. Danielle has held various Director level positions in Sales & Marketing and was most recently with the iconic Fairmont Chateau Lake Louise in Alberta, Canada prior to joining HelmsBriscoe in this role. Born and raised in Toronto, Canada, Danielle has traveled and worked in many incredible locations in North America, Europe and Asia.
Geri Horan – Vice President
Geri joined HelmsBriscoe in 2011 as Director after a 25 year career in hotel sales & marketing. In Geri’s current role as Vice President her responsibilities include assisting in leading the company’s efforts in growing their brand presence in the marketplace, and the recruiting of qualified Associates worldwide. Geri identifies multi-national firms requiring a global hotel sourcing solution for meetings and events and works with the HB corporate team to develop global strategies and multi-national partnerships. She is responsible for working with each of the company’s Leaders in supporting all markets across the globe in various capacities, including training and consistency to ensure overall Client and Associate satisfaction.
Geri began her hotel sales career with Hilton Hotels at the Waldorf-Astoria in New York, then moving on to open their San Francisco National Sales Office. From there she joined Four Seasons in their New York Worldwide Sales Office, followed by five years at Meadowood Napa Valley. Prior to joining HelmsBriscoe Geri was most recently with Langham Hospitality Group where she was Director of Global Sales-North America, working with her team to market Langham hotels worldwide.
Michael Bergman – Vice President
Michael Bergman joined the HelmsBriscoe team in 2008 as Managing Director, a newly created role with the HelmsBriscoe corporate leadership team. Drawing from his years of industry experience with Hilton Hotels, Michael now works alongside corporate and regional leadership teams in both the US and Canada working to provide strategic direction, leadership, growth initiatives and overall responsibility for the HelmsBriscoe brand.
Michael attended the University of Minnesota and shortly thereafter excelled within the ranks at Hilton Minneapolis, where he left as Director, Group Sales. Michael is an active member of the AMC Institute and Meeting Professionals International, where he has served as Chapter President and on numerous local and international committees and boards. Michael has been the recipient of many prestigious awards including the HelmsBriscoe International Salesperson of the Year, while with Hilton, and been recognized by MPI with the Supplier of the Year, Leader of the Year, President’s Award for Excellence and Meeting/Event of the Year awards. During his tenure with Hilton, Michael was twice recognized into Hilton’s Corporate Circle of Excellence. In addition to his involvement with industry associations, Michael also serves on the Board of Directors for World Citizen, Inc. and sits on customer advisory boards for both the Milwaukee Convention and Visitor Bureau and the Carlson Rezidor Hotel Group.
Steve Prats – Vice President
Steve Prats joined HelmsBriscoe in 1996. His responsibilities include vendor relationships, strategic planning, team development, and most importantly client care. Steve is a graduate of Texas Christian University’s prestigious M.J. Neely School of Business and began his professional career in 1984 with Hyatt Hotels & Resorts and has held a variety of leadership positions with hotel corporations and convention bureaus throughout the country. Steve earned his CCTE and is an active speaker and educator in the field of strategic meetings management and remains involved in industry organizations including, MPI, ACTE, HSMAI, and NBTA.
Each and every client from the largest to the smallest deserves the best in venue selection, terms, value, and pricing. Combining the key components of procurement with the core fundamentals of service is what makes HelmsBriscoe the best in the business. Maintaining this customer first focus has helped Steve to build long term client and team member loyalty and is duly recognized as a top producer with HelmsBriscoe.
Gail Henkin – Vice President
Gail Henkin currently serves as a Vice President with HelmsBriscoe. She utilizes her more than 16 years of sales and management experience with the company to recruit the best and the brightest talent in the hospitality industry. She is passionate about offering self-motivated entrepreneurs the opportunity to earn an exceptional living with greater freedom and enjoyment in life. Gail drives the company recruiting strategy across all markets and is committed to helping Leaders grow their teams with qualified and talented individuals who are looking to evolve their career with HelmsBriscoe.
Prior to joining HelmsBriscoe, Gail held Director of Sales and National Sales Manager positions with the Ritz-Carlton Hotel Company, Omni Hotels, Marriott Hotels & Resorts and Red Lion Hotels. Since joining HelmsBriscoe she has been a consistent member of both the President’s and Master’s Clubs and has also received the Chairman’s Club award as a top producer.
Shawn Pisani – Vice President
Shawn joined HelmsBriscoe as Director of Industry Relations EMEA in July 2010. He worked closely with HelmsBriscoe for many years and always admired the team’s capabilities and values. He believes that the HB organization sets itself apart because of its genuine desire to deliver exceptional value through highly personalized service. Having been a partner hotelier for many years, Shawn knows what it takes to build a successful relationship with HelmsBriscoe and this puts him in a unique position to assist the company in its growth and our partners in their continued success.
Shawn started his career as a graduate from a Swiss Hotel School more than twenty years ago. He has worked in hotels such as Gleneagles in Scotland, Hilton in Malta and the Hotel George V in Paris. The majority of his career was spent with Corinthia Hotels. Shawn’s background is mainly operations and his forté lies in Food and Beverage and Sales. The last seven years of Shawn’s career focused on creating products and services for Corinthia Hotels, where he was responsible for the development of the company’s MICE sales and product strategy.
Kaye Sparks – Vice President of HelmsBriscoe ResourceOne
Kaye joined HelmsBriscoe’s full meeting management subsidiary, HB ResourceOne, in 2001 as Vice President. She is responsible for the day-to-day operation of HBR1. Her extensive role includes the leadership of the HBR1 team, strategic development and execution of sales and marketing strategies, new business development, relationship building with internal and external Clients, solidifying brand identity and managing HBR1’s Preferred Vendor program.
Prior to joining HBR1, Kaye was the Director of Global Events for Nortel Networks and has more than 33 years of experience in the event industry. Kaye and her team managed events ranging from 100 to more than 5,000 attendees including sales conferences, association conferences, product launches, incentive trips, hospitality events, tradeshows, and road shows. Kaye has managed such prestigious global events as the Palm Springs International Film Festival, Master’s Golf Tournaments, PGA golf tournaments, US Open, Olympics, Super Bowl, Indy 500 and Formula One racing. Kaye attended University of Houston Victoria and Texas Tech University and is based in Dallas, Texas.