Kaye Sparks - Vice President of HelmsBriscoe ResourceOne
Kaye joined HelmsBriscoe ResourceOne as Vice President in 2001. She is responsible for the day-to-day operation of HelmsBriscoe ResourceOne’s full meeting management division. Kaye’s role includes leadership of the HBR1 team, strategic development and execution of sales and marketing strategies, new business development, relationship building with internal and external Clients, solidifying brand identity and managing HBR1’s Preferred Vendor program.
With more than 33 years of experience, Kaye was previously the Director of Global Events for Nortel Networks. Kaye and her team managed events ranging from 100 to 5,000 plus attendees including sales conferences, association conferences, product launches, incentive trips, hospitality events, tradeshows, and road shows. She has managed such prestigious events as: Palm Springs International Film Festival, Master’s Golf Tournaments, PGA golf tournaments, US Open, Olympics, Super Bowl, Indy 500 and Formula One racing events globally. Kaye attended University of Houston Victoria and Texas Tech University and is based out of Dallas, Texas.