Manager, Global Accounts
Email: bayala@helmsbriscoe.com
Phone: +34695462702
Madrid, 28004
Spain
Boris Ayala joined HelmsBriscoe as Manager, Global Accounts in 2025. Based in Madrid, Spain, he is a seasoned event professional dedicated to helping clients identify the best venues and hotel options for their corporate events and gatherings. As a Certified Incentive Specialist in the Latin America region, Boris brings extensive expertise and a client-centric approach to every project. His unwavering commitment to customer satisfaction has consistently resulted in exceptional events.
With over 18 years of industry experience, Boris has held key roles across various Destination Management Companies (DMCs) in the Americas, including positions as a Corporate Sales Leader at Olympus Tours, Director of Sales for ESA Latin America, and Event Manager at HotelBeds. His background also includes contracting worldwide hotels, exclusive venues, and providing upscale services tailored to luxury customers. He excels at overseeing every detail, while collaborating with top industry partners to ensure his clients’ events are not only seamless but also memorable.