With the start of a new year, I want to take the opportunity to thank our clients for trusting us with their business, our partners for working with us to find the best solutions for our customers, and our HB Associates for continuing to provide unmatched service to our clientele.
As a company, 2024 was a year to celebrate. Thanks to the support of our clients and partners, as well as the hard work of our HB Associates, we had another record-breaking year. Our clients booked $300 million in room revenue in December alone, which was the highest-booking month in our company’s history. As a result, we finished 2024 with a record $1.96 billion in booked room revenue, 7.9 million room nights, and more than 41,000 programs.
Last year, we also had the opportunity to work with many new clients, allowing us to leverage our global reach, collective knowledge, and industry relationships to support their meeting and event planning efforts. Whether our clients are returning or new, or booking large-scale events, smaller corporate functions, or anything in between, we appreciate the opportunity to provide service and support to ensure their meeting objectives and goals are met and surpassed.
In 2024, we also had the pleasure of expanding the growth of our global team, increasing our representation and capacity to continue serving clients anywhere in the world. We are thrilled to have many new talented professionals joining us, bringing with them extensive industry experience and knowledge.
As we look ahead, we are excited for what the future will bring. We continue to see strong demand for face-to-face meetings and an undeniable return on investment for companies who recognize the value of organizing in-person events. We look forward to continuing to work alongside our clients to find the best site selection and venue sourcing solutions for their meetings and events in 2025 and beyond.