During the second quarter of 2025, HelmsBriscoe set another record, with $900 million in room revenue and over 3.5 million room nights booked year to date.
In June, U.S. industry growth projections were downgraded due to underperformance and elevated macroeconomic concerns. According to CoStar and Tourism Economics, occupancy rates for 2025 were lowered from an original forecast of 63.1 percent to 62.8 percent (compared to 63 percent in 2024). In addition, ADR was lowered from an original forecast of 1.6 percent growth to 1.3 percent, and RevPAR was lowered from 1.8 percent to 1 percent growth. Similar adjustments were made for 2026 supply (-0.5 percentage points), demand (-0.3 percentage points), ADR (-0.7 percentage points) and RevPAR (-0.6 percentage points).
PwC made comparable downgrades, citing an uncertain tariff environment, and in-flux immigration policy, an elevated interest rate environment, and potentially higher inflation.
Despite these downgrades, group travel demand is stable. STR confirms that top-line performance is still growing, with rate pushing increases in the group segment. Booking windows are shortening, while business transient continues to recover and leisure gains soften.
During the NYU International Hospitality Investment Forum in June, hotel brand executives discussed international opportunities for growth, with China, the Middle East, and India being the primary areas of focus.