During the third quarter of 2025, HelmsBriscoe achieved another room revenue booking record, with $1.3 billion booked year to date. This indicates a continued strong demand throughout the group booking space.
Although the group booking sector remains healthy, the industry as a whole continues to adjust performance projections, with most analysts lowering full-year growth forecasts.
Wells Fargo reports that their Q3 Large Group Hotel Portfolio was down 2.8% year-over-year; however, group pace reported by the REITs for 4Q25 and 2026 remains healthy. Hilton reported results that beat earnings expectations, but their RevPAR was down 1.1% year-over-year, projecting full-year 2025 RevPAR to be flat up to 1% compared with previous outlooks.
IHG showed RevPAR up 0.1% in Q3 and modest year-to-date gains, with global RevPAR up 1.4%. In their portfolio, EMEAA is leading the growth. On the other hand, Wyndham Hotels & Resorts reported a more pronounced RevPAR decline, with global RevPAR down about 5% year-over-year in Q3.
Upscale and upper-upscale brands are outperforming, even with weaker system-wide RevPAR, as luxury travelers thrive. In Europe, the Middle East, and some leisure markets, performance is outpacing both China and the U.S., where there is some demand softness, particularly due to governmental and economic factors.
At the 2025 Lodging Conference in October, experts reported anticipating RevPAR to decrease 0.1% year over year in 2025, with ADR rising 0.8%, and occupancy dipping to 62.5%. At this point, industry projections are anticipating a stronger Q4 compared to Q3, with 2026 projections still in flux.